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  • Writer's pictureElvijs Plugis

Importance of Video Marketing today

It is the year 2019. Each adult is watching on average 6 hours a day of videos. Five billion videos are being watched on YouTube every single day. 64% of business owners use videos in their marketing and brand awareness. 73% of business owners that use videos have converted sales leads after portraying their videos. Are you one of them?


Video marketing is a must for any business in our day technological society. Businesses who do not use this opportunity in this new digital age is choosing to stay behind.

Let me do a quick insight into what type of videos you can create for brand awareness and digital video imprint on today’s audiences to achieve greater success for your brand and/or business.



Social video marketing:

Social video marketing is a component of an integrated marketing communications plan designed to increase audience engagement through social activity around a given video.

Social media is a massive boom today and there for a must use marketing tool for brand awareness and sales. It has statistically observed that 84% of users prefer more video content.

By using engaging, creative video the content you can least of all get these viewers to remember your brand name, by creating brand awareness that later converts into sales leads.


Some Ideas for your video content:

Unless it is a documentary or another long type of video, use about 25 sec till 59 sec to show what it is and why to choose it. It is good to know that statistically, 26-second videos have the most views and engagement.


1. Brand/Product video.

2. Special promotion video.

3. How to video…

4. How not to video…

5. Testimonials video

6. Q and A session

7. Creation process (Behind the scenes)

8. Introduce the team

9. Before and after

10. Say Thank you

11. Public stunt

12. Commercial


Conclusion:

Very short and direct from my point of view, you must have a video, and you must have it now. There is so much information available on the ways to create the video yourself and there are so many companies eager to get hands on to your project. Don’t waist any second and make it work.

This article is more of an eyeopener/reminder in a brief version, as I am aware of how busy everyone is our days.

For more information, strategies, questions and feedback please feel free to contact me on Elvijs@impetors.com


Article by Elvijs Plugis





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